INSIDE ICESHOP

Iceshop Diamonds & Watches has quickly become the most popular independent jewelry brand in the world. As a family-owned business, Icebox is dedicated to providing innovative designs, superior materials, and expert craftsmanship, upholding the brand’s legacy traits while delivering exceptional luxury experiences.

A family-owned business, Icebox is dedicated to providing innovative designs, superior materials, and expert craftsmanship, upholding the brand’s legacy traits while delivering exceptional luxury experiences.

A Legacy Brand Values

Since the company’s inception in 1976, founders Mike and Dinar Jooma pursued the American dream by growing their own company. Today, their three sons and second-generation jewelers Mo, Rafi, and Zahir Jooma collaborate to continue the legacy of entrepreneurship spanning over four decades.

The brothers grew up in the business, learning from both challenges and successes. They have introduced innovative ideas and cutting-edge technology to advance the business in today’s evolving consumer market, establishing Icebox as a globally recognized luxury jewelry brand

Experience the Iceshop Factory at our Atlanta Flagship Store, where craftsmen and designers work on-site to create in-stock and custom designs using only natural diamonds and solid 14K gold.

As an industry leader, our diverse range of competencies sets the standard. In-house creative teams continue to develop the breadth of our brand catalog, introducing products and experiences that embody the Iceshop name.

Atlanta Flagship Store

World-Renowned Custom Jewelry

 Iceshop has become globally recognized for creating intricate custom jewelry designs. Our team of talented in-house designers and craftsmen bring ideas to life using the finest quality natural diamonds and gold.

 Renowned as one of the world’s most skilled custom jewelry fabricators, we’ve created over 4,000 amazing and intricate custom pieces to date. Each is a work of art and testament to our master craftsmanship and quality brand legacy.